Colour influences everything, even if you don’t realise it. Subconsciously, we all ascribe certain feelings and experiences to the various colours we encounter throughout the day. And when the colour has a negative connotation, seeing it in a shop, or a garden nursery, might be enough to turn us away.
As a busy nursery owner, or perhaps as someone who is just getting started on a new business idea, choosing the right colour scheme for the interior and the exterior of a store, should involve some careful thought.
Launching your very own plant shop is an exciting journey, one that will allow you to rethink your industry and create something that is unique to you while also serving the very important purpose of giving your local customers a place to find the very best plants for their gardens. With this in mind, you will want to make sure that the colours you select enhance the message you are trying to get across.
The importance of colour
Within 90 seconds of a customer walking into your nursery, they will have made an assumption about your business, even if they don’t consciously realise it. And 93% of customers are going to decide on whether or not they make a purchase based on that first impression.
For this reason it is quite obvious that first impressions really do count and you need to do all that you can to ensure that your potential customers will support your shop, both now and in the future.
These are some of the ways in which colour can influence your customers:
Create or destroy a sense of security
When customers walk into your nursery, it is important that they feel secure, and not just in the physical sense. Ensuring that negative thoughts are not stirred up by the environment that you have created should be one of your goals, which means the colour your paint the nursery should encourage trust and relaxation.
Colours like blue and green are popular because they can help to create that calm and peaceful atmosphere in which customers can feel at ease while they shop around.
Make or break your branding
An important consideration for every company, branding is what makes you memorable. To help ensure that your customers recognise your nursery, it will help to combine the colour your use in your logo and marketing materials, with the colour you have painted your nursery.
The colour will become a silent language for your nursery and when you use colour consistently, you can influence perceptions and improve sales.
One thing that you should absolutely avoid doing is to constantly change your colours. Should you do this, you could end up having your customers believe that the company has changed hands or no longer exists, which quite naturally will drive people away.
Your branding might also have an impact on how your customers feel amount your company, so just as with the painting, make sure that your branding colours are able to aid in the creation of the vibe you are going for.
Colour = quality
There are certain colours out there, especially those that are either overly watered down or just over the top, that can give clients the impression that the quality of your products or services is simply not all that good.
Stick to muted colours, the ones that are easy on the eye and that don’t draw all of the attention away from what it is that you are selling. Colours should aid your sales, not overpower your products.
Which colours work best in a garden nursery?
Instead of just selecting the hue you prefer, by giving the colour some thought, you could end up improving your sales and attracting more customers. All you really need to know is which colours will lighten the mood and encourage your customers to support your nursery.
Green
Since you have a nursery and you are likely to be very much in touch with nature, green is a natural first choice and it is without a doubt going to be a good one. The colour green is often associated with money, wealth, and, of course, nature! This means that this colour can stir some really positive feelings in your customers.
Green is also a colour that is known to be quite easy on the eye, so it is not going to be dramatic or off-putting. To really bring home that natural aesthetic, you can combine hues of greens and browns. While these colours might be an obvious choice for a plant centre, you can still mix things up by introducing other colours into the scheme.
Purple
Another colour that should blend in quite well when you are decorating your nursery is purple. Often associated with royalty, while also quite soothing and calming, purple, especially a darker shade, is always a great option. And it fits in well outdoors, even more so if it is combined with greens and browns.
Purple can be used as a trimming, or to give a touch of something different in various spots around your nursery, just to draw the eye in. But keep in mind that an overuse of purple can be a little overwhelming to the eye.
Yellow
The use of yellow in a shop of any kind is a wonderful way to create feelings of joy and optimism. Yellow is known as a colour most associated with happiness and when your customers fell happy and content, they are more likely to support your company.
Depending on the type of yellow you are choosing, you could opt for something that is rather earthy and warm, which would be quite suitable for a garden nursery.
Orange
A colour that really draws in attention, orange is earthy and natural, making it perfect for an outdoorsy business. Using orange in your banner or on your logo is a great idea, again because it commands attention and also because it complements those natural earthy tones.
Orange can sometimes be associated with danger, so when selecting the right kind of orange, perhaps avoid the brighter hues and choose something that is easier on the eye.
Red
Red is one of the more tricky colours to use when it comes to permanent branding. In fact, it is mostly used to boost product visibility when you have something on sale. The colour can also be associated with danger, so it is important to use red sparingly, especially because at a nursery you will want to create a warm and peaceful setting.
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