If you're a retail manager, one of the most important truths about customer engagement is that customers have a limited attention span.
Yes - even when they are in your store. Your goal as a retailer should be to make them more excited about what they see, want to buy and then buy it on the spot.
In this article, we'll give you some tips on how to engage customers in-store with interactive displays and fun props.
1. Ask fun questions
One way to engage your customers is to ask them funny, but relevant, questions. This way you will have an opportunity to get them even more involved in the experience of being in your store.
2. Attract attention with fun props
Interactive displays are just a way to make your store a more interesting place for potential customers to come. Think about ways to attract their attention, like using fun props or large signs. This will help you get more customers in your store.
3. Stalk your customers
Yes, you heard right. Stalking is a good thing when it comes to customer engagement in-store. To make sure you don't forget why your customers are in your store you should follow them from one end of the shop to another. Sounds creepy? Yes, but that's the point - customers will feel like they are treated like VIP's and retailers will see an increase in impulse purchases.
4. Use colour psychology
Nothing can be better at engaging customers than the right choice of colours for fixtures, displays and props inside and outside of your store.
As you can see it's not about creating a dazzling environment that will send customers hurrying out of the doors. It's about using colour psychology in a deliberate way. Choose the colours that will make you more money and increase customer engagement.
5. Give away freebies
If you want to increase customers' relationship with your store then offering freebies to people who come through the door is an excellent way of doing it. You can give away anything from a pen, flyer, magazine or even a gift voucher and it will work! Freebies are good for merchandising as they create brand awareness as well as increasing impulse buys.
6. Use Social Media
Social media is a good way to keep your customers engaged in-store. You can use your Facebook or Twitter page to announce sales, new products or events! This will increase the time they are spending in-store, as they have access to information about what's going on and what you're offering. This will also help to create brand awareness which will ultimately lead to more sales.
7. Use discounts and coupons intelligently
You should be using discounts and coupons intelligently so that you don't look desperate and so that they have maximum effect on your customers' wallets.
Keeping customers engaged in-store is a great way to make more sales with less effort. The best ways to keep your customers coming back are through increased engagement, whether it's through freebies, fun questions, or interactive displays.
It's a fact that customers have a limited attention span, so by engaging them better in-store, you can be sure they will leave with more purchases in their hands!
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